About Makeup Artist & Esthetician Sonia Roselli

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Before (2014)
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After (2026)

I have rosacea. This was personal.

Because I live with reactive, rosacea-prone skin, I have personally tested every one of my formulas on my own face.

I am not here to sell you a trend.

I am here to give you the professional shortcuts that 35 years of kit-building and product formulation have taught me. If a product is not good enough to solve a problem in my professional kit, it does not earn a place on your bathroom vanity.

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"The beauty industry creates problems and sells you the solution. I'm not playing that game."

-Sonia Roselli, Founder

Sonia and team getting ready in PPE to go into the formulation lab

Simple because it works

Your skin is not a problem to be corrected. I went to Japan and Korea to find the chemists who actually respect your skin barrier. We use their technology to support your skin's natural functions instead of fighting against them.

Every product I make does the work of three to five products sold separately. We clear the path with gentle gommage technology and flood the skin with liquid hydration. No harsh acids. No complicated twenty-step routines. Just skin that looks polished and makeup that finally sits right.

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