Hi There!
I'm Sonia Roselli
At 55, I'm here to revolutionize the beauty industry for women like you. With three decades as an esthetician and makeup artist, I created Sonia Roselli Beauty because I was tired of seeing the same old empty promises and unrealistic standards pushed by big brands.
Especially for women over 40.
I understand your frustrations because I've lived them. That's why I'm here to celebrate your wisdom, experience, and ageless beauty. Let's challenge the status quo together and embrace the power of being unapologetically you.
Celebrating Your
Timeless Beauty
As a seasoned makeup artist, I've witnessed how the beauty industry often overlooks the incredible women over 40. I'm here to change that.
Your age is your superpower, and I'm on a mission to help you embrace it. Together, we'll step into the spotlight and show the world that your beauty knows no bounds.
It's time to celebrate you, unapologetically.
A Beauty Experience
reimagined
I've been where you are - overwhelmed by endless skincare products and pressure to buy more.
After my own skin struggles, I realized big brands prioritize profits over truly nurturing your skin.
That's why I created a beauty experience that puts you first. No more confusion or empty promises. Just simple, effective skincare that celebrates your unique beauty journey.
Your Dreams
Our Creation
As an esthetician and makeup artist, I've learned that the best skincare is simple and effective. That's why I work with top chemists in Japan and Korea to create products you'll love.
I listen to your skincare desires through surveys and social media, curating a line that simplifies your routine and nurtures your skin.
Get involved, as we build a brand made just for us.
Notable
Faces
Betty White
Elton John
Ben Affleck
Linda Evangelista
Lenny Kravitz
Chris Botti
Maynard Ferguson
Eddie Daniels
Diana Krall
Vanessa Williams
MY JOURNEY
How I Fell In Love With An Industry
After 5 Years at Aveda, I Got Fired - And It Was The Best Thing Ever
Getting sacked by Estee Lauder after they bought Aveda sucked, but as a rebel questioning the status quo, I knew big beauty companies prioritized profits over principles.
So, I said "f*ck it," bought a one-way ticket to Italy, and immersed myself in Milan Fashion Week. Getting fired lit a fire under my ass and made me realize I didn't need to play by someone else's rules.
"I traveled to Japan and Korea, discovered their incredible skincare secrets, and came back inspired to create Sonia Roselli Beauty—an unapologetic line that delivers real results for aging, sensitive skin, because I believe beauty should be celebrated at every age."
-Sonia Roselli, Esthetician & Founder
Ready To
Join the Mission?
Ready to feel excited about your skincare routine again? Let's find products that work for your unique needs and lifestyle, so you can put your best face forward every day.
Forget the hype and let's focus on what really works...a few quality products that enhance your natural beauty.
You deserve to love your skincare routine.
Let's make it happen.
Cheers,
S