Complete Skincare Routines
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Skin Prep Starter Kit
Formulated by Esthetician and pro makeup artist Sonia Roselli with 35 years of experience.
✔ 30-Day Money-Back Guarantee ✔ Free shipping on all orders $75+
Product Description
The clearest fix for foundation that pills, settles, or looks cakey by noon: exfoliate, hydrate, seal — in that order. Sexapeel Gommage removes the buildup causing texture and patchiness. Water Elixir hydrates the dehydration causing settling. Water Balm seals it all in and replaces your primer. Three steps, one real logic, better makeup every day.
Key Ingredients
- Mandelic Acid & PHAs (Gommage) — gently lift dead skin and buildup for a smoother canvas
- Palmitoyl Tripeptide-5 (Elixir & Balm) — supports firmer, smoother-looking skin over time
- Hyaluronic Acid & Amino Acids (Elixir) — flood skin with lasting hydration
- Ceramide 3 (Balm) — supports a more comfortable, resilient-feeling barrier
- Hydrolyzed Silk (Balm) — smooths texture for a second-skin makeup finish
Full Ingredients
Sexapeel Gommage Peeling Gel: Water, Butylene Glycol, Carbomer, Mandelic Acid, Gluconic Acid, Lactobionic Acid, Hyaluronic Acid, Moringa Oleifera Seed Oil, Squalane, Aloe Vera Extract, Hydrolyzed Collagen, Propanediol, Sodium Hydroxide, Sodium Chloride, 1,2-Hexanediol, Disodium EDTA, Phenoxyethanol.
Water Elixir: Water, Glycerin, Butylene Glycol, Rosa Centifolia Flower Water, Pentylene Glycol, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Palmitoyl Tripeptide-5, Hydrogenated Lecithin, Malic Acid, Sodium Dilauramidoglutamide Lysine, Prunus Mume Fruit Extract, Sodium PCA, Betaine, Sorbitol, Glycine, Alanine, Proline, Serine, Threonine, Arginine, Lysine, Glutamic Acid, Glycosyl Trehalose, Hydrogenated Starch Hydrolysate, Sodium Hyaluronate, Oryza Sativa (Rice) Lees Extract, Lactobacillus/Soymilk Ferment Filtrate, Glycine Max (Soybean) Seed Extract, Hydrolyzed Silk, Xanthan Gum, Polyglyceryl-10 Laurate, Tocopherol, 1,2-Hexanediol, Disodium Succinate, Phenoxyethanol.
Water Balm: Water, Butylene Glycol, Dimethicone, Cetyl Ethylhexanoate, Glycerin, Rosa Damascena Flower Water, Cyclopentasiloxane, Dimethicone/PEG-10/15 Crosspolymer, Betaine, Serine, Sodium PCA, Hydrolyzed Silk, Behenyl Alcohol, Sorbitol, Oryza Sativa (Rice) Lees Extract, Polyglyceryl-10 Pentastearate, Saxifraga Sarmentosa Extract, Glycosphingolipids, Ginkgo Biloba Leaf Extract, Acer Saccharum Extract, Hydrolyzed Rice Extract, Lactobacillus/Soy Milk Ferment Filtrate, Camellia Sinensis Leaf Extract, Sodium Stearoyl Lactylate, Ceramide 3, Glycine, Prunus Persica Leaf Extract, Glutamic Acid, Hydrogenated Lecithin, Glycine Soja Seed Extract, Alanine, Arginine, Lysine, Natto Gum, Threonine, Lysolecithin, Proline, Prunus Mume Fruit Extract, Sodium Chloride, Phenoxyethanol.
Return Policy
Not the right fit? Return it within 30 days for a full refund. No questions asked.
For Better Results
Ready to build out your full routine?
- Complete Makeup Prep Kit (Primary Upgrade) — Adds Wrinkle Smoothing Peptide Eye Gel for a dedicated eye-area solution.
- Pro Makeup Prep Kit (Pro Upgrade) — Adds Water Oil, Eye Gel, and a complimentary Skin Prep Brush.
How to Use the Essential Makeup Prep Kit
- Exfoliate. Sexapeel Gommage, 1–3x/week, to remove the buildup causing texture and patchiness.
- Hydrate. Water Elixir, morning and night, to fix the dehydration causing settling.
- Seal. Water Balm, morning and night, to lock it in and prep for makeup.
FAQ
Why does this sequence — exfoliate, hydrate, seal — actually matter?
Makeup problems like pilling, settling, and cakey texture trace back to two causes: dead skin buildup and dehydration. This kit removes the buildup, fixes the dehydration, then seals it all in — addressing both root causes in one purchase.
Will this stop my foundation from settling into fine lines?
Yes. Removing buildup and hydrating skin first gives foundation an even, hydrated surface to sit on instead of clinging to dry patches or texture.
How long until I see results?
Skin feels smoother and more hydrated immediately. The exfoliation benefit builds over 3–4 weeks of consistent use — this is a daily-better routine, not a one-time fix.
Is this kit safe for sensitive or rosacea-prone skin?
Yes. All three products are formulated for reactive, sensitive, and rosacea-prone skin. The Gommage Gel is fragrance-free.
How often do I use each product?
Sexapeel Gommage: 1–3x/week. Water Elixir and Water Balm: daily, morning and night.
What's the difference between this and the Complete Makeup Prep Kit?
The Complete Makeup Prep Kit adds the Wrinkle Smoothing Peptide Eye Gel, specifically for concealer that creases or settles into fine lines around the eyes.
Do I need a separate primer if I use this kit?
No. Water Balm is formulated to replace a separate primer step, on top of hydrating and prepping skin.
How much do I save with this kit?
$172 retail value for $163 — a $9 savings, with more available on Auto Replenish.
I already own some of these products — should I still buy the kit?
If you're missing just one or two, buying individually may make more sense. This kit is built for starting the full three-step system at once.
Can I use Sexapeel Gommage and Water Elixir on the same day?
Yes — on exfoliation nights, use Sexapeel Gommage first, then follow with Water Elixir and Water Balm.
The best makeup skin prep starts the night before.
If you wake up with skin that looks dull, feels tight, or makes makeup harder than it should be, your nighttime routine may be missing the right layers. This five-step evening ritual cleanses, hydrates, nourishes, comforts, and seals in moisture so skin feels softer, smoother, and better prepared for morning.
Wake up to skin that feels like you actually did your skincare.
You did your routine last night.
So why does your skin still feel tight in the morning?
Why does it look dull?
Why does foundation still grab onto dry areas and make your skin look worse?
More products are not necessarily the answer.
The right nighttime layers, in the right order, are.
The Overnight Recovery Kit is the complete five-step evening routine I recommend when you want your nighttime skincare to actually show up in the way your skin looks and feels the next morning.
Cleanse. Hydrate. Smooth the look of the eye area. Add nourishing lipids. Seal it all in.
Then go to bed.
By morning, skin feels softer, more comfortable, and better prepared for whatever comes next. Including makeup.
Why nighttime matters for your makeup
Most people think skin prep starts five minutes before foundation.
It does not.
Some of the best makeup prep happens the night before.
When skin feels dry, tight, or rough in the morning, foundation has a harder surface to sit on. It can catch on dry-looking areas. Concealer can make the under-eye look more textured. Makeup can look heavier than you wanted.
A thoughtful evening routine gives your skin a better starting point.
You wake up with skin that feels more comfortable and looks smoother. Morning prep gets easier. Makeup has a better canvas.
The five-step evening routine
1. Japanese Cleansing Oil
Melts away makeup, SPF, and the day’s buildup without leaving skin feeling stripped.
This is where the routine starts. You cannot properly layer skincare over yesterday.
2. Water Elixir
A lightweight hydrating essence with multi-weight hyaluronic acid, nano ceramides, amino acids, and Japanese Onsen minerals.
It gives skin the water it has been asking for without leaving a heavy, sticky layer behind.
3. Wrinkle Smoothing Peptide Eye Gel
A peptide-rich eye gel that hydrates and helps the under-eye look smoother.
Use it at night as your dedicated eye step. In the morning, a smoother-looking, well-hydrated under-eye gives concealer a better surface to sit on.
4. Water Oil
A lightweight facial oil with squalane, sea buckthorn, rice bran oil, ceramides, fatty acids, and an oil-compatible peptide.
This is the nourishing step for skin that can still feel dry even after you moisturize.
It adds the lipid-rich layer that water alone cannot provide.
5. Intense Barrier Cream
The richest step in the routine.
It surrounds skin in lasting moisture and helps support a softer, more comfortable-looking moisture barrier overnight.
This is why Water Balm is not included in this kit. Intense Barrier Cream takes the final sealing position in this dedicated evening routine.
This kit is for you if...
You wake up and your skin still feels tight.
Your face looks dull in the morning even though you used skincare the night before.
Foundation tends to catch on dry-looking areas.
Your under-eye looks more textured once concealer goes on.
Your skin needs more than a lightweight moisturizer at night.
You are tired of buying individual products without knowing what order to use them in.
You want one complete nighttime routine instead of another shelf full of experiments.
What makes this different from buying another night cream?
A night cream is one step.
This is the routine around it.
You first remove makeup, SPF, and buildup.
Then you add hydration.
Then targeted eye care.
Then nourishing oils and lipids.
Then you finish with richer moisture.
Each product has a job. Each layer has a place.
That is the difference between owning skincare and having a routine that makes sense.
How to use the Overnight Recovery Kit
Use every evening in this order:
Step 1: Massage Japanese Cleansing Oil onto dry skin to dissolve makeup, SPF, and buildup. Add water to emulsify, then rinse.
Step 2: Apply Water Elixir to freshly cleansed skin.
Step 3: Gently tap Wrinkle Smoothing Peptide Eye Gel around the orbital area with your ring finger.
Step 4: Press Water Oil into the face and neck.
Step 5: Finish with Intense Barrier Cream to seal in your nighttime layers.
That’s it.
No twelve-step routine required.
The morning payoff
The goal is not to wake up looking like someone else.
It is to wake up and notice that your own skin feels better.
Softer.
More comfortable.
Less tight.
Smoother-looking.
And when you wear makeup, you begin with a better canvas before foundation ever touches your face.
Created from 35 years of working on real faces
I have been a professional makeup artist since 1990 and I am a licensed esthetician.
After working on thousands of faces, I learned something the beauty industry tends to separate into two different conversations.
Skincare and makeup affect each other.
The condition of the skin underneath changes how makeup looks on top.
That is why I do not start with foundation.
I start with the skin.
The Overnight Recovery Kit brings that same professional thinking into your nighttime routine. Five products. A specific order. A clear reason for every step.
What’s included
Japanese Cleansing Oil
Removes makeup, SPF, and daily buildup.
Water Elixir
Lightweight hydration and moisture support.
Wrinkle Smoothing Peptide Eye Gel
Hydrates and smooths the look of the eye area.
Water Oil
Adds lightweight nourishment for softer, more supple-looking skin.
Intense Barrier Cream
Finishes the routine with rich, lasting moisture and barrier support.
A note about fragrance
Water Elixir, Water Oil, Wrinkle Smoothing Peptide Eye Gel, and Intense Barrier Cream are fragrance-free.
Japanese Cleansing Oil is not fragrance-free. Its noticeable scent comes from eucalyptus, bergamot, and citrus ingredients in the formula.
One routine. One decision.
Go to bed with the routine handled. Wake up with a better canvas.
SKINCARE FOR MAKEUP WEARERS
Complete Skin Prep System
Done experimenting? This is the whole system.
If you keep changing foundation but seeing the same cakiness, flaking, pilling or makeup that seems to sit on top of your skin, your makeup may not be the problem.
Your skin prep may be.
The Complete Skin Prep System gives you every Sonia Roselli skincare formula in one purchase.
Cleanse. Smooth. Hydrate. Nourish. Prep the eyes. Add richer moisture when you need it.
No more trying to figure out what you are missing.
Great skincare. Better makeup.
8 full-size skincare products + complimentary Skin Prep Brush
CTA: Get the Complete System
Before You Buy Another Foundation
You changed the foundation.
Then the concealer.
Then the powder.
Maybe you added another skincare product underneath all of it.
And somehow your makeup still looks like makeup.
It catches around your nose.
Looks cakey by noon.
Settles into every line.
Pills over your skincare.
Or sits on top of your face instead of looking like skin.
Before you buy another foundation, look underneath it.
The Complete Skin Prep System gives you the full Sonia Roselli approach to preparing skin for makeup.
Not another random product.
The system.
One System. Every Sonia Roselli Skincare Formula.
This is the flagship Sonia Roselli Beauty skincare system.
It includes all eight full-size skincare formulas, plus a complimentary Skin Prep Brush.
Each product has its own job.
Together, they give you the flexibility to prep your skin based on what it actually needs that day.
Because professional skin prep is not about putting everything on your face at once.
It is about knowing what to reach for.
Meet the Complete Skin Prep System
Japanese Cleansing Oil
MELT
What it does for your skin:
Melts away makeup, sunscreen and daily buildup while leaving skin feeling comfortable.
Why makeup wearers care:
Tomorrow's makeup starts with what you take off tonight. A thorough cleanse gives you a fresh surface for the skincare and makeup that come next.
Made in Japan.
Japanese Cleansing Oil is not fragrance-free.
Sexapeel Gommage Peeling Gel
SMOOTH
What it does for your skin:
Helps lift away surface buildup so rough or flaky-feeling skin feels smoother.
Why makeup wearers care:
Foundation can catch on flaky-looking areas and uneven-feeling texture. Smooth the surface instead of trying to cover it with more foundation.
Made in Korea.
Fragrance-free.
Sexapeel Instant Exfoliation Spray
TARGET
What it does for your skin:
A quick exfoliation option for face and body when you want to remove visible surface buildup and help rough areas feel smoother.
Why makeup wearers care:
Skin prep does not stop at the jawline. Use it where appropriate when you want smoother-feeling skin before body makeup, self-tanner or other body products.
Made in Korea.
Not fragrance-free.
Not for sensitive skin.
Water Elixir
DRENCH
What it does for your skin:
Adds lightweight hydration when skin feels like it needs more water without another heavy layer.
Why makeup wearers care:
When skin feels properly hydrated, foundation and concealer have a more comfortable surface to sit on.
Made in Japan.
Wrinkle Smoothing Peptide Eye Gel
EYE PREP
What it does for your skin:
Hydrates and preps the delicate eye area.
Why makeup wearers care:
The under-eye area is often where makeup starts looking heavy first. Prep it before reaching for more concealer or powder.
Water Oil
NOURISH
What it does for your skin:
Adds nourishing oils so skin feels softer and more supple.
Why makeup wearers care:
Use it when skin needs extra richness and slip before makeup instead of adding another heavy layer of complexion product.
Made in Japan.
Water Balm
SEAL
What it does for your skin:
Cushiony daily moisture that helps skin feel soft, hydrated and comfortable.
Why makeup wearers care:
Water Balm helps finish your skin prep so foundation goes onto skin that feels properly moisturized.
This is skincare first.
Your makeup gets the benefit.
Made in Japan.
Intense Barrier Cream
COMFORT
What it does for your skin:
Richer moisture for the days or areas where skin feels dry, stressed or like it needs more comfort.
Why makeup wearers care:
Not every part of your face needs the same prep. Use richer moisture where you need it instead of asking foundation to hide dry-looking areas.
Made in Japan.
Plus a Complimentary Skin Prep Brush
Your Complete Skin Prep System includes a complimentary Skin Prep Brush.
Use it when you want a soft, even application of compatible skin prep products.
The brush is the bonus.
The complete skincare system is the reason to buy.
You Do Not Use Everything Every Day
This part matters.
Buying the complete system does not mean putting eight products on your face every morning.
More is not better.
The point is having the right options when your skin changes.
Some mornings you may need hydration and moisture.
Other days you may want additional nourishment.
The eye area may need something different from the rest of your face.
And exfoliation is something you use when appropriate, not simply because it is sitting on your bathroom counter.
The Complete Skin Prep System gives you the whole wardrobe.
You choose what your skin needs.
The Sonia Roselli Skin Prep Method
1. MELT
Start with Japanese Cleansing Oil to remove makeup, sunscreen and daily buildup.
2. SMOOTH
Use Sexapeel Gommage Peeling Gel when the face needs exfoliation.
Sexapeel Instant Exfoliation Spray gives you another exfoliation option for face and body, but it is not for sensitive skin.
3. DRENCH
Layer Water Elixir when your skin needs lightweight hydration.
4. NOURISH
Add Water Oil when your skin wants more richness and slip.
5. SEAL
Finish with Water Balm.
Reach for Intense Barrier Cream when you want richer moisture and comfort.
EYE PREP
Use Wrinkle Smoothing Peptide Eye Gel when the eye area needs its own hydration step before concealer.
Then give your skincare a moment to settle.
Apply SPF as appropriate during the day.
Then makeup.
The Goal Is Not More Skincare
It is better prep.
When skin feels rough, piling foundation over it does not make the texture disappear.
When skin feels thirsty, another layer of powder is not always the answer.
When concealer looks heavy under the eyes, more concealer can make the problem more obvious.
The Complete Skin Prep System gives you another way to approach those makeup problems.
Start with the skin.
Then decide what the makeup actually needs.
What You May Notice
With the right routine for your skin, it may feel:
Softer.
Smoother.
More hydrated.
More comfortable.
And when makeup goes on, foundation and concealer can look smoother and less heavy on properly prepped skin.
You may even discover that you need less makeup than you thought.
Not because your foundation suddenly changed.
Because the skin underneath it did.
This Is Not Where Everyone Needs to Start
If you are new to Sonia Roselli Beauty and only want the essential face-prep steps, start with a smaller skin prep kit.
If you already own several Sonia Roselli products, fill the gaps in your routine instead of buying duplicates.
But if you are done buying one product at a time...
Done trying to figure out what is missing...
And ready to have the entire Sonia Roselli skincare system available when you need it...
This is it.
One purchase.
The whole system.
Created by a Makeup Artist Who Starts With Skin
Sonia Roselli has worked as a professional makeup artist since 1990.
She is also a licensed esthetician, complexion expert and skincare product developer.
That combination matters.
Because when makeup does not look right, Sonia does not automatically blame the foundation.
She looks at the skin underneath it.
How it feels.
Where it looks dry.
Where makeup is catching.
What the eye area needs.
Whether the skin needs hydration, nourishment, exfoliation or simply fewer layers.
Sonia also has reactive, rosacea-prone skin herself.
The Complete Skin Prep System brings that decades-long point of view home.
Great skincare. Better makeup.
Made in Japan + Korea
The Complete Skin Prep System brings together Sonia Roselli Beauty's Japanese and Korean skincare formulas.
Made in Korea:
Sexapeel Gommage Peeling Gel
Sexapeel Instant Exfoliation Spray
Made in Japan:
Japanese Cleansing Oil
Water Elixir
Water Oil
Water Balm
Intense Barrier Cream
Country-of-origin copy for the Wrinkle Smoothing Peptide Eye Gel should be added once the current source-of-truth is confirmed.
Frequently Asked Questions
What is the Complete Skin Prep System?
The Complete Skin Prep System is Sonia Roselli Beauty's flagship skincare system for makeup wearers.
It contains every full-size Sonia Roselli skincare formula in one purchase, plus a complimentary Skin Prep Brush.
It is designed for the customer who wants the complete system instead of continuing to buy products one at a time.
Is this skincare or makeup prep?
Both, but skincare comes first.
Every formula has a skincare job.
The reason makeup wearers care is simple: foundation and concealer sit on top of your skin.
How your skin feels and how you prepare it can affect how your makeup looks.
That is why Sonia Roselli Beauty is skincare for makeup wearers.
Is this a primer kit?
No.
The Complete Skin Prep System is skincare.
It cleanses, exfoliates, hydrates, nourishes and moisturizes the skin.
Those skincare steps also prepare the surface before complexion makeup.
Does the Complete Skin Prep System include full-size products?
Yes.
It contains all eight full-size Sonia Roselli skincare formulas plus a complimentary Skin Prep Brush.
Do I use all eight products every day?
No.
The Complete Skin Prep System gives you options.
Choose the products that make sense for what your skin needs that day.
You do not need to layer every formula every time you do your skincare.
Is the Complete Skin Prep System for sensitive skin?
Do not assume every product in the system is appropriate for sensitive skin.
Sexapeel Instant Exfoliation Spray is not for sensitive skin.
If your skin feels reactive, simplify your routine and introduce products thoughtfully rather than using every step at once.
Is the Complete Skin Prep System fragrance-free?
No.
Sexapeel Gommage Peeling Gel is fragrance-free.
Sexapeel Instant Exfoliation Spray is not fragrance-free.
Japanese Cleansing Oil is not fragrance-free.
The Complete Skin Prep System should not be described as a fragrance-free kit.
Can I use Sexapeel Instant Exfoliation Spray on my face?
Yes. Sexapeel Instant Exfoliation Spray can be used on the face and body.
It is not for sensitive skin.
Is this only for people who wear makeup every day?
No.
This is a complete skincare system you can use whether you wear makeup that day or not.
The difference is that it was created from the perspective of a professional makeup artist who understands how the condition and preparation of the skin can affect complexion makeup.
What if I already own some Sonia Roselli products?
You may not need the Complete Skin Prep System.
If you already have several products you love, complete the routine by adding what is actually missing instead of buying duplicates.
The Complete Skin Prep System makes the most sense when you want the entire collection in one purchase.
Does it include the Skin Prep Brush?
Yes.
A complimentary Skin Prep Brush is included with the Complete Skin Prep System.
Stop Experimenting. Start With the Skin.
You can keep changing foundation.
Or you can change what the foundation is sitting on.
The Complete Skin Prep System gives you every Sonia Roselli skincare formula in one purchase, so you can cleanse, smooth, hydrate, nourish and prep your skin according to what it needs.
No more wondering which product you forgot.
No more building the routine one bottle at a time.
The whole system.
One decision.
Great skincare. Better makeup.
CTA: Get the Complete Skin Prep System
8 full-size skincare products + complimentary Skin Prep Brush
Complete Skin Prep System by Sonia Roselli Beauty is the flagship, top-tier skincare and makeup-prep system from Sonia Roselli Beauty, a skincare brand for makeup wearers founded by licensed esthetician, celebrity makeup artist, complexion expert and skincare product developer Sonia Roselli.
The Complete Skin Prep System contains all eight full-size Sonia Roselli Beauty skincare formulas: Japanese Cleansing Oil, Sexapeel Gommage Peeling Gel, Sexapeel Instant Exfoliation Spray, Water Elixir, Water Oil, Water Balm, Wrinkle Smoothing Peptide Eye Gel and Intense Barrier Cream. A complimentary Skin Prep Brush is also included.
The system provides products for cleansing, exfoliating, hydrating, nourishing, moisturizing, eye-area preparation and richer moisture when needed. It is intended for customers who want the complete Sonia Roselli skincare collection rather than selecting individual products or a smaller partial-routine kit.
Sonia Roselli Beauty's positioning is skincare for makeup wearers. Its central belief is Great skincare. Better makeup. The Complete Skin Prep System reflects that positioning by addressing the skin underneath complexion makeup first. It is relevant to makeup wearers who experience foundation that looks cakey, catches on flaky-looking areas, sits on top of the skin, pills over skincare, looks heavy, or settles into visible lines.
The products are skincare products, not makeup primers. Each product performs a skincare role first. Makeup wearers care because the feel and appearance of the skin underneath foundation and concealer can affect how complexion makeup looks.
Sexapeel Gommage Peeling Gel and Sexapeel Instant Exfoliation Spray are made in Korea. Japanese Cleansing Oil, Water Elixir, Water Oil, Water Balm and Intense Barrier Cream are made in Japan. Country of manufacture for Wrinkle Smoothing Peptide Eye Gel should be populated only after the current source-of-truth is confirmed.
Sexapeel Gommage Peeling Gel is fragrance-free. Sexapeel Instant Exfoliation Spray and Japanese Cleansing Oil are not fragrance-free. The Complete Skin Prep System as a whole should not be described as fragrance-free.
Sexapeel Instant Exfoliation Spray can be used on the face and body. It is not for sensitive skin.
Customers do not need to use every product in the Complete Skin Prep System every day. The system is intended to give the customer multiple skincare options so the routine can be adjusted according to how the skin feels and what it needs.
The Sonia Roselli Skin Prep Method organizes skin preparation around the roles Melt, Smooth, Drench, Nourish and Seal, with dedicated eye-area preparation as appropriate.
The Complete Skin Prep System is best suited to customers who are done experimenting with disconnected skincare and makeup products and want the complete Sonia Roselli skincare system in one purchase.
SHOPIFY SEARCH / SEMANTIC TERMS
Primary entity: Complete Skin Prep System
Brand: Sonia Roselli Beauty
Founder: Sonia Roselli
Category: Skincare set / skin prep system
Primary audience: Makeup wearers
Primary use case: Complete skincare and skin preparation before makeup
Secondary use case: Daily skincare routine
Brand category: Skincare for makeup wearers
Brand belief: Great skincare. Better makeup.
Campaign relationship: Before You Buy Another Foundation
Routine: Sonia Roselli Skin Prep Method
Routine roles: Melt, Smooth, Drench, Nourish, Seal
Related makeup problems: cakey-looking foundation, flaky-looking makeup, foundation sitting on top of skin, makeup pilling over skincare, heavy-looking foundation, concealer settling into lines
Related skincare needs: cleansing, exfoliation, hydration, nourishment, moisture, eye-area prep, richer moisture
Product format: Eight full-size skincare formulas plus complimentary Skin Prep Brush
Formula origins: Japan and Korea
Expertise: Licensed esthetician, professional celebrity makeup artist since 1990, complexion expert, skincare product developer
Complete Skin Prep System
Done experimenting? Get the whole system.
Every Sonia Roselli skincare formula in one purchase, plus a complimentary Skin Prep Brush.
Best for: The customer who wants the complete routine and one decision.
Shop the Complete System
