About Makeup Artist & Esthetician Sonia Roselli

Woman getting a facial treatment from another woman in a modern room.

I'm Sonia Roselli.

I've spent 35 years making real faces look their best — before I ever made a product.

Licensed esthetician. Professional makeup artist since 1990. Product development consultant for overseas brands.

I have rosacea, so I formulate for the skin I actually live in.

Licensed Esthetician | Pro MUA since 1990 | Formulates in Japan & Korea

The short version

35 Years behind the chair.

1990 Professional makeup artist since.

1999 Launched the first on-location bridal business in Chicago.

JP + KR Formulated in Japan and Korea.

The bio

I built this for the skin the beauty industry gave up on.

I started at Aveda and trained with Sonia Kashuk, but I built my career on one thing: complexion. I was the artist people called when skin had to look right — fast.

Not just on celebrities. On brides, anchors, mothers, grandmothers, men on camera, and women in real light with real skin.

In 1999, I built one of the first on-location bridal businesses in Chicago, then grew it into a studio with 30 artists. That's where I learned what most brands still miss: skin has to perform in real life, not just in a jar.

Bridal taught me the truth: if your skincare doesn't work in real life, your makeup never had a chance.

The Chicago studio

Where I tested everything on real skin, every day.

I ran a studio in Chicago where we didn't just do makeup and send people out the door. We did facials, taught makeup classes, and shot photos — sometimes all in the same day.

That meant seeing skin under bright lights and soft ones, bare and in full glam, right after a facial and twelve hours later.

It's where I watched what actually held up on camera, what melted off, what irritated, and what calmed things down. That studio is where the standards for this line came from.

At the peak, I had a team of 30 artists working there. Everyday faces, every age, every concern. No filters. No 'after' without the 'before'.

Two women in a modern living room setting, one applying makeup to the other.

Real faces.

Three decades working on celebrities, anchors, brides, editorial clients, and everyday women means the standards came from real life, not from product marketing.

Woman applying makeup to a man's face in a well-lit room.

Complexion first.

Sonia was known for skin. She was often hired for men's makeup because she could make skin look polished without looking made up.

Makeup artist applying makeup to a model on a film set.

Pressure-tested.

Weddings, TV, red carpets, and interviews all have one thing in common: there is no redo. The skin has to look right immediately and last.

Recognized work

From Betty White to brides at 6 a.m.

The range matters. Celebrity work proves polish. Bridal proves reality. News and TV prove speed. Taken together, that is where the standard came from.

Betty White

Elton John

Vanessa Williams

Linda Evangelista

Ben Affleck

Lenny Kravitz

Why Japan and Korea

I already knew where I had to go.

Back in the early 2000s, my Asian clientele introduced me to Japanese and Korean skincare before most of the U.S. market was paying attention.

The textures were better, the restraint was better, and the products understood reactive skin in a way American skincare often didn't.

When it came time to make my own line, I didn't have to guess. I had already seen where the best formulations were coming from.

Better textures

Better layering

Better cleansing oils

Better sensitive-skin knowledge

Better hydration without heaviness

Why I made this

My skin changed. So did my standards.

After my hysterectomy, I developed rosacea — the papular-pustular kind — and it went undiagnosed for years. Around the same time, I watched social media make skincare more aggressive, more layered, and worse for reactive skin.

I saw it in my own face, and I saw it in my clients. Too many actives. Too much irritation. Too much skincare that looked good in theory and failed the minute makeup went on top.

So I built a line around a different standard: skincare that works hard, stays gentle, and still lets makeup sit beautifully on top.

Amino acids, antioxidants, and ceramides
Gommage exfoliation for sensitive skin
Cleansing oils that remove makeup without stripping
Textures that don't pill, slide, or suffocate skin under makeup

What makes it different

This is skincare first. It just happens to be makeup's best friend.

Most skincare is too heavy for makeup, too slippery, too rich, or not hydrating enough. It pills, it slides, or it leaves skin looking worse by the time foundation goes on.

I made this line to do both jobs properly: improve the skin over time and make it behave better the minute you put makeup on.

Built for reactive, rosacea-prone, and aging skin

Made in Japan and Korea

Formulated from decades of client work

Designed to work beautifully under makeup

Start here

Better skin. Better makeup. Fewer products.

If your skin is reactive, rosacea-prone, aging, or never seems to look right under makeup, start with the routine built by someone who spent 33 years fixing exactly that.

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Backed by our 30-day skin promise.

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