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White Elm: What's In My Bag?

Laura of White Elm

Laura of White Elm Bags

Laura founded White Elm in 2013 when she was pregnant with her first daughter. After many years of sketching fashions, she quit her job in banking to chase after her dream. In July of 2013, she launched her first bag. White Elm creates bags with you in mind. Their bags are meant not only to make your life easier but to add a touch of elegance and sophistication to your everyday style.

What do you carry in your bag?

Want to know what we carry in ours and what we recommend to make your life far more efficient and organized?


Join us as we dive into the essentials that streamline your daily routine and also elevate your style & look!

Carina tote with Water Oil, Water Elixir, and Water Balm routine.
  1. The Carina Tote Let's start with the foundation. Our spacious and stylish Carina Tote is not just a bag; it's a lifeline for the modern woman on-the-go. Whether you're running errands, working at the coffee shop, or wrangling up the little ones, this beauty can handle it all.
A black Carina Tote by White Elm
White Elm Bags, The Carina Tote
  1. The Maia Cosmetic Bag We've revolutionized the way we organize with the Maia Cosmetic Bag. No more rummaging through your tote - keep your smaller items neatly contained within this chic pouch, ensuring they're always within reach. 



Water Oil lightweight facial oil and serum for dry skin going inside of a Maia Cosmetic Clutch
White Elm - The Maia Cosmetic Clutch in Almond

In the Maia Cosmetic Bag, we packed:

Sonia Roselli Beauty's Water Balm: The perfect on-the-go moisturizer, this Water Balm works with you to keep your skin hydrated, plump and healthy. Plus it even doubles as a makeup primer to simplify your daily routine!


Lipstick: Because every fabulous woman needs her signature shade on hand at all times. Elevate your look with a swipe of your favorite lipstick, conveniently stashed in your Maia Cosmetic Bag.

Water Oil Moisturizer being placed inside of a Maia Cosmetic Clutch
Water Balm inside of White Elm's Maia Cosmetic Clutch

Tablet & Phone: Let's face it, we're living in a digital world, and we're just digital girls (and guys). Whether you're catching up on emails or scrolling through social media, your tablet and phone are never far from reach.


Notebook & Reading Books: For all those brilliant ideas and moments to relax, a trusty notebook & reading book is a must-have. Whether you're jotting down meeting notes or trying to get away, never leave home without it!


Hair Claw Clip: Because sometimes, a messy bun is the only solution. Tame those unruly locks and conquer the day in style with a trusty hair claw clip.


Chapstick: Dry lips are so last season. Keep your pout soft and hydrated with a swipe of your favorite chapstick. Bonus points if it has SPF!

  1. Sonia Roselli Beauty's Water Elixir Skin Prep First things first, skincare is key! We've partnered up with the fabulous Sonia Roselli to bring you the ultimate skin-prep duo. Say hello to your new secret weapon: the Water Elixir Skin Prep. Hydration? Check. Glow? Double check. Consider your skin prepped and ready for whatever the day throws your way!
Water Elixir being placed into a Maia Cosmetic Clutch
Sonia Roselli Beauty's Water Elixir paired beautifully with White Elm's Maia Cosmetic Clutch

Simplify Your Routine

Now you have all the essentials to conquer the day, you're ready to take on whatever challenges life throws your way! Don't overlook your skincare needs; explore Sonia Roselli Beauty for products that make self-care a top priority.

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