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Sonia Roselli holding the best Japanese cleansing oil

Our Approach to Clean Beauty

Hi, I'm Sonia, the founder of Sonia Roselli Beauty.

I want to share our clear and honest approach to clean beauty—a term often used, but rarely defined.

Japanese Cleansing Oil with bathroom backdrop


At Sonia Roselli Beauty, we follow science, not social media trends.

While "Clean Beauty" is a popular buzzword, it lacks a clear definition.
Our commitment to avoiding harmful ingredients like parabens, sulfates, and phthalates is based on scientific evidence, not fleeting fads.

We believe in total transparency, so you know exactly what's in our products and why. No hype, just effective, science-backed skincare you can trust.

skincare certification badges


While certifications from organizations like Leaping Bunny or EWG can provide valuable information, they also require substantial fees.

At Sonia Roselli Beauty, we opt to invest those funds into enhancing the quality of our ingredients and innovating our product lines, rather than spending on certification badges that don't necessarily reflect the quality or safety of products.

Female chemist wearing PPE, holding up test tube.


We believe you deserve clear, honest information about what you're putting on your skin.

That's why every product page on our site includes a detailed list of ingredients, along with their functions and the reasons they're used.

This ensures you have comprehensive insights into how each component works, helping you understand the safety and effectiveness of our products.

Thanks for diving into our clean beauty guidelines, we're all about keeping it real with you.

We put everything on the table—what goes into our products and why—so you can feel good about the choices you're making for your skin.

We’re here to strip away the fluff and focus on what truly matters: safe, effective skincare made with integrity.

– xo, Sonia
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