Makeup artist applying eye makeup to woman using a brush.

Course: Finding Your Ideal Client

15 Reviews
Regular price $ 999.00 Sale price$ 297.00

Want a booming bridal business? It starts with knowing your ideal client.

If you're talking to everyone, you're losing time and money. Don't set your rates, design your logo, or update your portfolio until you know WHO you're speaking to.

An all-in-one toolkit for the aspiring bridal makeup artist. Learn the ins and outs of digital marketing, client communication, and business automation tailored for the beauty industry.

  • Tired of hearing "You're too expensive"?
  • Ready for a multiple-6 figure income doing what you love?

In "Finding Your Ideal Client," learn digital marketing techniques to attract clients who value your work and pay your rates.

Spend less time on paperwork and more time making people beautiful. This isn't just a class—it's a game-changer for serious makeup artists.

Transform your passion into profit. This course is your roadmap to understanding your market, maximizing your earnings, and standing out in a crowded industry.

  • Identifying and attracting your ideal client.
  • Mastering digital marketing for beauty professionals.
  • Automating your business for efficiency and growth.
  • Personalized techniques for booking high-value clients.


  1. You're Not For Everyone.
  2. Marketing Plan > Business Plan.
  3. Finding Riches in Niches.


  1. Overhaul Your Marketing.
  2. Secrets to Booking More Clients.
  3. Make Your Prices Irrelevant.
  4. Shine in the Beauty Biz.


  1. Planning Effective Interviews.
  2. Crafting the Perfect Interview.
  3. Interview Process, Step-by-Step.


  1. Compile Client Insights.
  2. Craft Your Marketing Message.
  3. Create Your Ideal Client Story.


  • Best Fit Phone Call Mastery.
  • Developing Your Marketing Plan.
  • 4 Group Coaching Sessions (Live on Zoom).


  • Squarespace Automation.
  • Payment Tools.
  • Email Marketing Setup.


  • 14 Comprehensive Lessons ($2400 value)
  • 4 Weeks Group Coaching ($600)
  • Best Fit Phone Call Guide ($297)
  • Easy Marketing Plan ($199)
  • Tech Library Access ($299)
  • Exclusive Student Community ($99)

Total Value: $3894
Course Price: Just $999

  • Gain lifelong skills for a flourishing bridal makeup career.
  • Learn at your own pace with flexible access to lessons.
  • Exclusive recorded group coaching for personalized guidance.

Meet Sonia Roselli, a trailblazer with 20 years of experience. She founded the first on-location wedding business in Chicago.

Sonia is not just an instructor; she's your mentor.

Please Note: There are No Refunds on Downloads or Courses

Our courses and all downloadable materials are digital products.

Due to the nature of digital products, we regret that we cannot offer refunds once a purchase has been made.

This policy is in place because once a digital product has been sent, it cannot be returned in the same way a physical product can.

We encourage you to read the course descriptions, FAQs, and any available previews carefully to ensure the course will meet your needs before purchasing.

Thank you for understanding and respecting this policy as it allows us to continue creating high-quality, valuable content for our students.

Your journey to a thriving bridal makeup business begins here. Enroll now and step into the world where your art meets its true value. Say goodbye to "You're too expensive" and hello to a career you love.

Woman's hand with wedding ring holding a man's hand. Woman's hand with wedding ring holding a man's hand.

Never hear "your'e too expensive" again.

Woman crossing her arms in front of a flower wall.

Want a successful bridal business?

Start Here First

  • Before you set your rates.
  • Before you design your logo.
  • Before you design your website.
  • Before you update your portfolio.
  • Before you develop your social media.

You must know exactly WHO you're speaking to. If you're speaking to everyone, you're costing yourself a shit ton of money and headache.

Get your dream clients, make more money, grow faster and stand apart from the crowd!

Sonia Roselli with surprised face looking at iPhone.

Does this sound familar?

Heard "You're too expensive" too often?

"Finding Your Ideal Client" teaches you how to attract clients willing to pay your rates, paving the way to a multiple-6 figure income.

Learn to minimize paperwork and automate your business, freeing up time to focus on your clients and even book new ones in your sleep. Essential for every ambitious makeup artist.

Close up of makeup artist apply a strip of false eyelashes.

This Course Is Designed For:

Bridal Makeup Artists

-who want to build a team.
-who want (or have) a studio.
-who want to do makeup full time.
-who want to be booked everyday.
-who want to control their schedule.
-who want to earn 6-figures +
-who want to be the most booked makeup artist in their area.



1.  You're Not For Everyone
2. Why A Marketing Plan Kicks A Business Plan's Ass
3. Riches In The Niches



1. Makeover Your Marketing
2. How To Book More Clients
4. How To Make Your Prices Irrelevant
5. Positioning Your Beauty Biz



1.  Planning Your Client Interviews
2. What Is An Ideal Client Interview? 
3. The Step-By-Step Interview Process



1. Compiling Your Client Interviews
2. Writing Your Marketing Messages
3.Building Your Ideal Client Story



1. Book More with the Best Fit Phone Call
2. Developing Your Marketing Plan
3. 4 Group Coaching Trainings
(Live On Zoom)



1. Setting Up Squarespace Automation
2. Payment Tools
3. Email Marketing Set Up




-14 Individual Lesson on Finding Your Ideal Client ($2400 value) 
-4 Weeks of Group Coaching On Zoom ($600)
-How to Conduct a Best Fit Phone Call ($297)
-Your Easy Marketing Plan ($199)
-Tech Library ($299)
-Student Study Community ($99)

Total Value $3894

Course Price: $999



When I was first starting out, there was no one to help me build my bridal beauty business. I had to figure out everything on my own.

I'm here to teach you my processes (and failures) to help you shortcut your success with digital marketing techniques that will automate your biz so you earn a 6-figure income doing what you love.



"Success isn't a coincidence. This class is worth every penny, and the knowledge you will gain is priceless."

Katrin Levi, Makeup Artist

"I highly recommend this class and everything else from Sonia!"

Lisa Lipsitz, Looks By Lisa


Yes, the course is a one-time transaction.

After getting access to your course, we recommend saving the link, login and pass in your bookmarks. This ensures that you always have access to them, as we are unable to provide a second download link.

Should you face any issues during the download, our support team is always here to assist you.

To provide this course at an affordable price, access is granted for one year from the date of your purchase. This duration allows ample time to complete and review the course at your own pace.

You can keep your downloaded material forever. Just save to a Dropbox or Google drive.

This course is specifically tailored for bridal makeup artists at any stage of their career.

Whether you're just starting out, looking to expand your business, or wanting to streamline your client acquisition process, this course offers valuable insights and strategies.

However, any makeup artist can get a lot of valuable lifelong knowledge that will work in any industry.

You'll learn effective digital marketing techniques to attract clients who value and can afford your services.

The course covers topics like identifying your ideal client, automating your business processes, and creating marketing strategies that highlight your unique strengths.

No specific prerequisites are required. However, a basic understanding of makeup artistry and a willingness to learn and apply new business strategies will be beneficial.

Unlike traditional makeup artistry courses that focus on technical skills, this course is designed to enhance your business acumen.
It emphasizes digital marketing, client management, and business automation, which are crucial for a successful bridal makeup business.

While the course is designed for self-paced learning and does not include ongoing individual support, you'll gain access to our private Facebook community, 'Business of Bridal.' Here, you can receive coaching and engage with a network of peers for additional support and guidance.

These resources are included in your course access. You will find them integrated into the course structure, available to you immediately upon enrollment.

Absolutely! Even established makeup artists can benefit from learning new strategies to refine their client acquisition process, increase efficiency, and explore new market segments.

Yes and no. No special software is "required" but Honeybook is encouraged and what we used in our biz. It makes your life easier.

However, having access to a computer, email marketing tools and internet and a website will be necessary to access the course materials.

The course is self-paced, so you can commit as much or as little time as you have available. Whether you choose to do a few lessons a day or binge the entire course, it's entirely up to you.

The core lessons are pre-recorded for you to watch at your convenience. The group coaching sessions were live, providing real-time interaction and support. We have put those in the learning modules. Those are gold.

Feel free to reach out if you have any more questions. We're here to help you succeed!

The course includes interactive elements like client interview exercises, marketing plan development, and practical assignments to apply what you've learned. These activities are designed to provide hands-on experience in implementing the strategies taught.

Yes, you'll be part of an exclusive student community. This platform allows you to connect, share experiences, and network with fellow makeup artists who are also taking the course.

The course content is regularly reviewed and updated to ensure it remains relevant with the latest digital marketing and business automation trends.

All enrolled students will receive these updates at no extra cost.

Yes, the course is designed to be fully accessible on various devices, including smartphones and tablets. This ensures you can learn on the go, whenever and wherever it's convenient for you.

The course teaches universal principles of digital marketing and client management that are applicable regardless of your geographic location or market. The skills and knowledge gained can be tailored to fit the specific needs and characteristics of your target clientele.

Customer Reviews

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Tamecka C.
United States United States

Finding Your Ideal Client

I have been waiting for Sonia to bring this class back, & was so excited when she did. I went throughall the course videos within 48 hours. As I begin working through the homework I'm already feeling confident I will avoid some of the challenges of attracting my not-so Ideal Client. Thank you Sonia, this is another winner.


Sonia Roselli Beauty

Hi Tamecka, Thanks for the review! I am thrilled to hear that you are progressing through the course so quickly and building your confidence! xo, Sonia

Victoria B.
Canada Canada

Clarity on why I was attracting the wrong clients

Sonia has a really in-depth approach to finding out who your ideal client is and it's an approach you can continually use if your ideal client changes over time. I was pretty miserable in 2019 because I was attracting clients who wanted the luxury experience without the luxury price. My rates were by no means luxury but they were not cheap/budget rates either. Using what I learnt from Sonia, I was able to find my niche market and market to my ideal client that spoke their language. Now, I often do not get asked about discounts and people respect my rates and don't question them. I find my clients to be more kind and flexible as well especially during the postponements due to COVID- I know I am the service provider and should be flexible too but to get the best results, it's a team effort. I almost considered quitting doing bridal beauty but after I got more clarity and better clients that fit who I wanted to work with, things became a lot easier. This was also the most in-depth course with homework that I have ever done and if you do the work, the results will follow!

Andrea M.
United Kingdom United Kingdom

The gift that keeps on giving

This course was such an eye opener to how to successfully market and grow your business. If only they taught this in school! Loved delving into the client interviews to really understand my ideal client and how to nurture that relationship. I come back regularly to this course information to ensure I’m on track or to adjust as my business progresses. Thanks Sonia for looking after your glossibritches xx


Sonia Roselli Beauty

Hi Andrea, Thank you so much for your review! I am so happy to hear that you loved your Finding Your Ideal Client Course, and to know that you refer back to it often makes my heart sing! xo, Sonia

Ann B.
United States United States

The best class ever

I would say this after learn from Sonia in this topic is such a game changer. I know now who is my client what’s my niche and what i should focus. I really don’t feel hurt when client turn me down anymore. Seriously bc i focus on only my ideal client! Worth every penny!!


Sonia Roselli Beauty

Hi Ann, Thanks so much for taking a minute to leave your review! I am so happy to hear that you found value in your Finding Your Ideal Client Course! xo, Sonia

United States United States

Blueprint for building your bridal business

I have been doing makeup forever, but I have moved multiple times over the last ten years so that meant starting my business over from scratch each time, something I am not so good at. I knew when Sonia finally offered her course on how she was able to find her ideal client and build her business I had to take it! The course wasn't just how to find your ideal client, but an in depth explanation of each step and how and why it works. Tons and tons of great information to really pinpoint who your ideal client is and how to scale up your business. A seriously great investment! Another thing I thought was really great is that Sonia has everything formatted so you can print out all the materials and make your own binder. Especially helpful if you prefer to read things on paper than on the computer.

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