Sonia Roselli's Journey
From a renowned makeup artist of 30 years to addressing her own skin struggles post-hysterectomy, Sonia recognized the damaging effects of influencer-promoted products. It became clear that many big brands were profit-driven, not people-driven.
Taking matters into her own hands, Sonia embarked on creating an indie brand dedicated to genuinely addressing skin needs.
Years in the Making
I'm super selective. Not every idea sees the light of day. If I wouldn't use it, why would you?
My dedication means only the best products reach you. With my 20+ years of expertise in esthetics and makeup, I've designed skincare that hydrates and primes, and feeling tailor-made for mature skin.
Why Use Our Skincare?
Pure hydration. Zero artificial fragrances.
Seen & Celebrated:
Real People, Real Reviews
5 STARS FROM AN ESTHETICIAN
I can’t believe how hydrated my skin feels. I have access to so many different professional grade products and I haven’t found anything this hydrating.
SUCH A MIRACLE SKINCARE SET!
Two days of using it and I had glowing skin and my makeup didn't look terrible. Foundations I thought were garbage ended up just needing the right skincare prep.Los Angeles, CA
ALWAYS A WINNER
I’ve been using these products for years now, and they’re the absolute best! Always consistent. My skin always feels amazing, hydrated, calm and comfortable. I’ll never be without a backup because I refuse to run out!Los Angeles, CA
I have been looking for a skin care line to hydrate & rejuvenate. This is it! My skin is supple and glowing! I will continue using. In fact I’m going to purchase as gifts for my friends.Los Angeles, CA
I have stopped using everything else that I have. My skin reacts fabulously to these products.