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We REFUSE TO BE IGNORED

You've earned every smile line

Let's make sure you glow.

Woman looking in mirror at her face with dry skin

The Problem

I Get It, Dry Skin Can Be Tricky

I've been there – flaky patches one day, an unwelcome tightness the next. Your skin's not just thirsty; it's singing out for some TLC.

Hi, I'm

Sonia Roselli

At 55, I’ve walked in your shoes, faced those skin challenges, and conquered them.

Drawing from my esthetic expertise and decades of professional and personal experiences, I’ve developed what I truly believe is the solution to our dry, sensitive skin concerns.

Before and After of Sonia Roselli
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DISCOVER

OUR 5 Step Skincare routine

Exploring indie brands can be daunting. With SRB, here's your solution for dry, sensitive skin:

  • Enjoy a simplified, effective routine. Just 5 Steps!
  • Trust in our dermatologist-backed, ethical approach.
  • Experience luxury and comfort, crucial for those 30+.

    Life is busy, but your skin shouldn't show it.

COMMON SYMPTOMS OF DEHYDRATED SKIN

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DULLNESS & SENSITIVITY

Lack of moisture leads to a less radiant, dull complexion, making you appear older or tired and more irritated.

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FINE LINES AND WRINKLES

Dehydrated skin can accentuate fine lines and wrinkles, giving an illusion of premature aging.

Women looking at her face in mirror with concern

FLAKING AND PEELING

Lack of hydration can cause skin to flake and peel, creating an uneven, aged look.

Healthy Glow kit and Skin Prep Brush

Ready to embrace that #NoFilter radiance?

5 Easy Steps— Pick your essentials, and let's start this glow-up journey. Your step-by-step radiant skin plan awaits!

SHOP STARTER KITS

Your Simple 5 Step Skincare Plan Awaits:

Step 1: Sexapeel™

Formulated with natural enzymes to promote cell turnover. Encourages fresher, youthful skin. (2x week)

BUY SEXAPEEL

STEP 2: WATER ELIXIR

Infused with ceramides and hyaluronic acid to reinforce skin barrier and maintain hydration balance.

BUY WATER ELIXIR

STEP 3: WATER OIL

Rich in omega fatty acids and peptides. Boosts skin's elasticity and combats transepidermal water loss.

BUY WATER OIL

STEP 4: INTENSE BARRIER CREAM

Specialized treatment for extremely dry, menopausal skin with reparative antioxidants and essential lipids.

Learn More About Barrier Cream

Step 5: Water Balm

A 5-in-1 solution with time-released Japanese Water Bead technology for sustained hydration all day. The perfect moisturizer for makeup prep.

Buy Water Balm

Japanese Cleansing Oil

Takes off your makeup and sunscreen. Traditional rice bran and camellia oil to gently dissolve impurities and restore your skin's natural pH.

Buy Japanese Cleansing Oil
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Get Your Best SKin EVER!

Take Our Free Masterclass

Take our free video masterclass on how to use the Sonia Roselli Skin Prep System.

Take Me There

Cruelty Free

Clean

Low to No Fragrance