Here’s the Straight Talk.
Roselli Beauty Is What’s Next.
New name. Same standards. Same backbone.
We’re evolving from Sonia Roselli to Roselli Beauty.
Over the next year, you’ll see the new name. Same skin-first formulas. Same results you trust.
Nothing important changes — just a smarter way forward.
Here’s the Straight Talk.
You Were Always the Mission.
Big brands chase margins. We chase results.
Sonia made the first move: Skin that actually gets better, not just "feels nice."
You built the momentum.
Big beauty wants you buying a new formula every six weeks. We want you to stop buying 12.
What’s New. What Stays.
What’s Changing:
Packaging
What’s Staying:
Same team. Same labs. Same obsession.
Big beauty sells cycles. We build results.
This brand started with one idea:
Respect real skin, the skin that lives, changes, earns every line.
We’re not here to flood you with trends.
We’re here to sharpen what matters, ditch what doesn’t, and deliver skincare that works without needing 12 backup plans.
Concept drawing of our new "Calm" Line
Thanks for Building This With Us.
We didn’t get here because we shouted louder. We got here because you chose different.
Thanks for building something better with us.