Are Your Makeup Clients Driving You Bat Shit Crazy? You Might Need This:

Being a makeup artist is challenging enough--as if I have to tell y'all. Especially in the Covid world with the masks and the face shields and the social distancing and people sometimes not following any of the protocols. (To be fair, there are plenty of lovely, cooperative brides and families out there...I don’t want to paint them with too broad a brush. But there are some who just don’t want to comply.) It’s hard work.

So that’s why it drives me just a little bit insane when I hear the question, “Why is wedding makeup so expensive?”

As y’all know, weddings are stressful as it is. So, these types of questions don’t really help. They usually just add to the stress level.

But I’ll play along and give a couple of real answers to that question. I mentioned one answer just a few seconds ago. In the Covid climate, bridal artists are taking some major risks to their health (not to mention the health of their families) in order to do wedding makeup. Of course you’re all taking the proper precautions...but we know that’s no guarantee. So, yeah, if I’m risking my safety for a wedding, I expect to be compensated accordingly. #sorrynotsorry

Reason #2 wedding makeup is more expensive? There’s the tools, the kit, the equipment, the PPE (!), not to mention the years we spent honing our craft. Maybe some people don’t really think about it, but that all costs money! If you want to hire someone off the street because you don’t want to spend the money, that’s your prerogative. You want to watch some overrated YouTube or TikTok influencer and try it for your wedding day? Go for it.

Experienced Wedding Makeup & Hair Is Worth It!

If you want a skilled, experienced artist who will make you look your most beautiful on the most important day of your life, expect to pay more. You get what you pay’s a pretty simple economic concept, right?

Wedding makeup lip liner in action

PLUS, if we’re talking about weddings, you’re looking at more people, more time, possibly having to travel, brides and bridesmaids with frayed nerves. So, yeah, weddings are gonna cost more, especially with the ‘rona still running rampant.

But here’s the thing--if you’re tired of the “why is this so expensive?” questions (and others like it) or you just don’t want to deal with the risks or the hassles of dealing with big weddings, you don’t have to. Simply don’t take them on as clients.

“But Sonia, I need the money!!!” Hey, I hear ya. Our businesses are struggling right now, and I’m not saying to turn down every potential paycheck. We gotta make a living, right? But take a step back and ask yourself, is the paycheck worth dealing with people or situations that make your life a never-ending misery? I say HELL no.

That’s why I highly recommend finding the right client for YOU. There’s a process— it involves some work and some research and lots of questions. But trust me when I tell you, kittens, it is 100% worth it in the end.

Close your eyes, and picture this...instead of questions about your prices, and the headaches of big bridal parties, and the ignorance of people ignoring safety precautions, imagine all your clients telling you how much they appreciate your work, how much they love the way they look, that they don’t mind paying a little more for your services. Imagine doing “micro-weddings”, where you only do the bride’s makeup for an intimate ceremony that’s live-streamed. No big crowds or chaos. It’s possible, britches! I swear!

It's Time to Find Your Ideal Client

My “Finding Your Ideal Client” class makes all of that a reality. This class teaches you everything you need to know to fill your client roster with people and situations you’re comfortable working with--and how to avoid the ones you’re not.

Through client interviews and questionnaires, you’ll find out all you need to know about prospective if you don’t like what you hear, there’s no need to fire anyone or have that awkward conversation. You simply tell them that you’re not the right fit and that they might benefit from someone else’s services more. That way, they’re happy and you’re happy--everyone’s happy.

A woman writing in an open journal

You’ll also learn what clients love about you--and maybe even some things they don’t. That type of knowledge is valuable on so many levels. If you know what people enjoy about you and your business, you use that to market your biz. And if you know what you need to work on, you can smooth out the wrinkles of your biz--or even yourself--and give clients only amazing things to say about you and your brilliance.

Find Clients That Love What You Do!

If you're ready to find clients who won't push back on your rate, “Finding Your Ideal Client is the marketing 101 class you dream of!" But I will say that you deserve the best, and that applies to clients as well. You don’t need to settle. So,  sign up here and start building the client list of your dreams!

find dream clients for my makeup business